Sales Representative — On-Trade & Off-Trade Accounts

Sheung Wan, Hong Kong

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Solera HK Limited · Sheung Wan, Hong Kong

Role Overview

Representing Solera’s growing portfolio of wine and spirits brands

Solera HK Limited is looking for a commercially driven Sales Representative to represent our small but growing portfolio of wine and spirits brands across Hong Kong.

This role is suited for someone who already understands the beverage trade, has active or recent on-trade and/or off-trade account experience, and can independently develop opportunities, manage client relationships, and work toward clear sales goals and KPIs.

The successful candidate should be professional, persistent, organized, and comfortable building long-term relationships with restaurants, bars, hotels, retailers, distributors, corporate clients, and other trade accounts.

Role Summary

Hours: Monday to Friday, 10:00am–7:00pm
Work week: 5 days per week
Experience: Minimum 3 years relevant beverage trade sales experience
Accounts: On-trade and/or off-trade accounts
Employment: Full-time
Focus: Sales targets, KPIs, account growth, and brand representation
Process: Zoom interview, then an onsite meeting
Response: Every application is reviewed; shortlisted candidates are contacted directly

Key Responsibilities

Account Development & Sales Growth

Develop and manage on-trade and/or off-trade accounts across Hong Kong.
Represent Solera’s portfolio of wine and spirits brands professionally.
Identify new sales opportunities with restaurants, bars, hotels, retailers, corporate clients, and trade partners.
Build a healthy pipeline and follow up consistently to convert opportunities into sales.

Client Relationship Management

Maintain strong relationships with existing and prospective accounts.
Understand client needs, recommend suitable products, and support repeat business.
Conduct regular account follow-up, visits, product presentations, and sales conversations.
Represent Solera with professionalism, product knowledge, and good commercial judgment.

Sales Targets, KPIs & Reporting

Work toward agreed sales goals, account development targets, and KPIs.
Track leads, visits, proposals, follow-ups, and sales results accurately.
Provide regular updates on pipeline, account activity, market feedback, and competitor activity.
Take ownership of follow-through so sales opportunities are not missed.

Brand, Events & Trade Support

Support brand launches, tastings, trade events, and customer activations when required.
Help introduce products to suitable accounts and promote portfolio growth.
Coordinate with internal operations and customer service to ensure orders and client requests are handled properly.
Share market insights to help improve pricing, promotions, and sales strategy.

Requirements

Minimum 3 years of relevant sales experience in wine, spirits, beverage, hospitality, F&B, FMCG, distribution, or related trade sales.
Strong experience with on-trade and/or off-trade accounts is required.
Good understanding of the Hong Kong beverage, hospitality, restaurant, bar, hotel, retail, or distribution market.
Proven ability to work toward sales goals, account targets, and KPIs.
Strong communication, relationship-building, and follow-up skills.
Organized and able to manage pipeline, accounts, visits, and customer notes.
Professional, presentable, persistent, and commercially minded.
Comfortable using email, spreadsheets, CRM/order systems, and basic office software.
Fluent Cantonese and basic English preferred. Mandarin is a plus.
Wine and spirits knowledge is strongly preferred.

Ideal Candidate

Has real trade account experience, not only general retail sales.
Knows how to open doors and build relationships.
Understands that sales requires consistent follow-up and accountability.
Can work independently and manage a pipeline.
Is comfortable with targets, KPIs, and regular reporting.
Represents brands professionally and confidently.
Is organized, reliable, and commercially practical.
Has interest in premium wine, spirits, hospitality, and brand building.

Recruitment Process

We aim to keep the hiring process clear, practical, and efficient.

1. Zoom Interview

Initial conversation to review experience, communication style, salary expectations, and role fit.

2. Onsite Interview

In-person meeting at our office to assess professionalism, practical suitability, and cultural fit.

3. Offer & Next Steps

We review every application carefully and move as quickly as we reasonably can. If your experience is what we are looking for, we will definitely be in touch.

Compensation & Growth

Salary will be based on experience, account network, ability, and suitability for the role.

We are open to paying more for a strong sales candidate with proven beverage trade experience and the ability to grow accounts.

Competitive base salary based on suitability.
Performance-based commission or bonus structure to be discussed based on role fit.
Discretionary bonus based on company and individual performance.
Opportunity for salary review after proven performance.
Opportunity to grow with a small but expanding portfolio of brands.

How to Apply

Please submit your CV and include a short message answering the following questions:

How many years of relevant sales experience do you have?
Do you have stronger experience with on-trade, off-trade, or both?
What beverage, hospitality, F&B, retail, distribution, or FMCG experience do you have?
What types of accounts have you managed or developed?
Give one example of a sales target, KPI, or account-growth result you achieved.
Why are you suitable to represent Solera’s growing brand portfolio?
What is your expected salary?
When are you available to start?

Applications that do not include the requested information may not be considered.

Every application is read. If your CV is what we are looking for, we will definitely reach out to you. We appreciate the time you take to apply.